A visit to the Herb Market is an opportunity to make a different shopping: directly meeting the promoters of the tradition, the uniqueness of local products, the farmers and artisans, and have the chance to directly talk to them to figure out how and where their products are grown. Going for shopping at the Herb Market means not only protection of food biodiversity made of typical flavours and traditions but also promotion of a culture of quality food, with manufacturers equitably remunerated and products sold at an affordable price. The Herb Market is located in Armaroli street, on top floor of the silos of ramp Zara.